MEDDPICC and B2B sales training
Sales training delivered as Jonny Rocket: the same commercial standards, with more energy in the room.
Best at: growth and scale-up teams of up to 12.
JONNY ROCKET Jonny Rocket is Jonathan Hobday's training and speaking brand.
The Sales Team Programme is practical B2B sales training, delivered as Jonny Rocket, built on MEDDPICC qualification and taught on the deals the team is working this quarter. Cohorts are up to 12 people, as a four-week bootcamp, quarterly workshops or a kick-off session.
Which sales teams is the training for?
- A sales team that needs one qualification method used the same way by everyone.
- A group of new hires who need to reach their first deal sooner.
- A sales kick-off that should change behaviour on Monday morning.
What does the team leave with?
- A common method and language for qualification and deal reviews.
- Work applied to real opportunities, not case studies.
- Manager tools to keep the method in use after the sessions end.
Which formats are available?
Weekly sessions with work on live deals in between.
A workshop each quarter, with deal clinics between them.
A half or full day session for a wider sales team.
What the sessions cover
- Qualification with MEDDPICC, on the team's own deals
- Enterprise deal strategy
- AI-enabled pipeline generation, from someone who builds it
- Forecasting discipline for managers
Every engagement has a fixed scope and a fixed fee, agreed in a short written proposal before work starts. Ongoing work is paid monthly in advance. There is no hourly billing, and no work on commission or for equity alone.
6x President's Club as an individual contributor before leading teams. Trained in Sandler, Force Management and MEDDPICC, and the builder of a custom AI SDR stack that felt real.
Frequently asked questions.
What is MEDDPICC?
A qualification method that asks eight questions of every deal: Metrics, Economic buyer, Decision criteria, Decision process, Paper process, Identify pain, Champion and Competition. Read MEDDPICC explained.
Is the training based on our own deals?
Yes. Every session works on the team's live opportunities rather than case studies, so the method is in use before the training ends.
How many people can take part?
Up to 12 in a cohort. Larger teams run as more than one cohort, or as a kick-off session for the wider team.
How do you keep the method in use afterwards?
Managers receive the tools to run deal reviews the same way every week, and the quarterly format adds deal clinics between workshops.
Who is Jonny Rocket?
Jonny Rocket is the training and speaking brand of Jonathan Hobday. The commercial standards are the same; there is more energy in the room.
Would it help to talk it through?
Thirty minutes on your team, the deals they are working and what you want to change. The programme is then built around that.
Or email priority@jonnyrocket.com, or connect on LinkedIn