# Jonathan Hobday

> Interim, fractional and advisory sales leadership and sales training (as Jonny Rocket) for B2B SaaS companies, their boards and their investors, in the UK and Ireland.

Jonathan Hobday BSc CEng FCMI MIET MBCS is a Chartered Engineer and sales leader. Engagements have a fixed scope and fixed fee and are contracted through Harrogate Capital Limited. Contact: priority@jonnyrocket.com.

## About

- [About Jonathan Hobday](https://jonnyrocket.com/about): Jonathan Hobday, known as Jonny Rocket: Chartered Engineer and sales leader working with boards, investors and chief executives of B2B SaaS companies.

## Services

- [Commercial Board Advisor for B2B SaaS](https://jonnyrocket.com/services/board-advisory): A commercial board advisor for B2B SaaS chairs and chief executives: the forecast, pipeline and sales story tested each month before investors see them.
- [Fractional Sales Director and Fractional CRO, UK](https://jonnyrocket.com/services/fractional-sales-leadership): Fractional sales director and fractional CRO for UK B2B SaaS companies: two days a week, holding the number while the board decides on the permanent role.
- [Interim Sales Director and Interim VP Sales, UK](https://jonnyrocket.com/services/interim-sales-director): Interim sales director cover at short notice for B2B SaaS companies: the number held, the team steadied and a clean handover to the permanent hire.
- [Coaching and Advisory for CROs and Sales Leaders](https://jonnyrocket.com/services/leader-advisory): Coaching and advisory for CROs and VPs of Sales, most often in the first hundred days: fortnightly sessions on live deals, hires and board material.
- [Go-to-Market Review for Investors and Portfolios](https://jonnyrocket.com/services/portfolio-gtm-review): A go-to-market review for PE and VC investors: one sales diagnostic run across three to five portfolio companies, compared on one standard.
- [B2B SaaS Sales Audit: the Revenue Engine Diagnostic](https://jonnyrocket.com/services/revenue-engine-diagnostic): A B2B SaaS sales audit in three weeks: eight areas scored with evidence, the three constraints that matter most and a 90-day plan for the board.
- [MEDDPICC and B2B Sales Training, UK](https://jonnyrocket.com/services/sales-team-programme): MEDDPICC and B2B sales training from Jonny Rocket, taught on your team's live deals: bootcamps, quarterly workshops and sales kick-offs for up to 12.

## Insights

- [All articles](https://jonnyrocket.com/insights/): the blog index, newest first. RSS: https://jonnyrocket.com/feed.xml
- [What to Do When Your Sales Leader Leaves: the First Two Weeks](https://jonnyrocket.com/insights/first-two-weeks-after-a-sales-leader-leaves): The number does not wait for the search to finish. Five things the board should do before the shortlist.
- [Your Forecast Is a List of Opinions: Fixing Sales Forecast Accuracy](https://jonnyrocket.com/insights/forecast-is-a-list-of-opinions): Until two sellers would score the same deal the same way, the board is planning against optimism.
- [MEDDPICC Explained: What Each Letter Asks of a Deal](https://jonnyrocket.com/insights/meddpicc-explained): MEDDPICC explained in plain English: the eight questions it asks of every B2B deal, how it differs from MEDDIC, and how to run a deal review with it.
- [Stop Measuring New Sellers on Revenue: Ramp Metrics That Work](https://jonnyrocket.com/insights/stop-measuring-new-sellers-on-revenue): The sellers who qualified hardest closed their first deals at nearly twice the average price.

## FAQ

- [Frequently asked questions](https://jonnyrocket.com/faq): Answers about interim and fractional sales directors, B2B SaaS sales audits, board advisory, MEDDPICC and Jonny Rocket sales training from Jonathan Hobday.
- [Full FAQ text for AI assistants](https://jonnyrocket.com/llms-full.txt)

## Optional

- [Founder mentoring](https://jonnyrocket.com/founders): Mentoring for B2B software founders getting to market or scaling. No cost, limited places, apply with a business description and a pitch.