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  <title>Jonathan Hobday: Notes from the chair</title>
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    <title>MEDDPICC explained: what each letter asks of a deal</title>
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    <description>MEDDPICC is a B2B sales qualification method that asks eight questions of every deal. It works when every seller answers them the same way, on every deal, every week.</description>
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    <title>Your forecast is a list of opinions</title>
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    <pubDate>Sat, 31 Oct 2026 09:00:00 +0000</pubDate>
    <description>A sales forecast is only as reliable as the qualification behind it. If two sellers would score the same deal differently, the board is planning against optimism.</description>
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    <title>The first two weeks after a sales leader leaves</title>
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    <description>When a sales leader leaves, the quarter does not wait for the search. Five steps in the first two weeks decide whether the next leader inherits a team or a rescue.</description>
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    <title>Stop measuring new sellers on revenue</title>
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    <description>Revenue in a new seller&#x27;s first months says more about the territory than the seller. Leading indicators tell you sooner who will be good.</description>
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